Tuesday, 4 November 2014

ఈనాడు తో పెళ్లిపూలజాడ

People ask me many times, when there are so many other business, why did i choose making poolajadalu....


Today when i'm about to throw all my Engineering notes, i found this paper, carefully folded in Reaction engineering book....

This is the article about poolajada which came in "Eenadu: May 6-2012"  వాలుజడకు పూలసొగసు... Being a die-hard fan of Eenadu-Sunday special magazine, i would read all articles without fail. 


I was amazed to see the new designs in Eenadu, and it was the point of debate during lunch table discussion in office.I'm basically a chemical engineer and was working as a senior consultant in Invensys Developement Centre at that time. As a general habit, i browsed through internet for more designs of poolajadalu. Then i saw innovation in poolajadalu.

My mother was making traditional poolajadalu in my childhood, but i never imagined market changed so much,.... and then i also noticed that there are no poolajada designers in Hyderabad. Without any second thought i invested 50K (seems to be a big amount for flowers, right???, but i did ), and used that for making poolajada trials.

Another reason was, my daugher nikitha was not very good in painting and arts in which i'm moderately good, so i wanted at least my second baby to be creative. I was pregnant, when i read this article and wanted my baby to be super creative... so i gave no second thought. 

Dont know where flower market is, where i get flowers, went to secunderabad at 6 am in morning, no flower vendors were there... next time tried going to different marker... Flower Vendors used to stare at me.... Why i'm i buying so many flowers.... dont know which flowers will stay fresh and what will wither faster.... They were more puzzled to see a pregnant women coming to market again and again, and used to enquire what i will do with those flowers. Pleasant smell of flowers... anybody would like, but for pregnant woman?? My morning sickness worsened,.... still i could not leave my friendship with flowers. 

My husband and mother warned me not to take stress during pregnancy period, but i could not resist doing trials.  Everyday after my husband and daugher sleeps, i used to take my poolajada kit and start making poolajada designs, with pearls, billalu, different flowers...My routine was to go to flower market every sunday, get flowers and do trials for the whole week. Made poolajadalu for my neighbours, kids and my domestic help, Bibi was very curious, what i'm doing. I took help of her daughter and my nneighbor Opened a page in FB, named randomly "Pellipoolajada" and pestered my friends to like the page, and asked them to share..... Even i did not leave my male colleagues, i would ask them to check my page and give me updates :) Spoke to different people in different countries to share technology about flower molding.... but to no use, i had to find out everything by trial and error.....Made 20 design catalog for clients in a month..... Kaushi collections, soujanya gave me first client....and then slowly orders started ..........

We were noticed by Eenadu again and article came in Vasundhara Eenadu, August-19-2012 . Thanks to Eenadu team for encouraging new talent. And Divya, who is also featured with me is owner of Disa designer jewellery, is my colleague in Invensys. 


I'm blessed with a baby boy in January, and till the last day of delivery, i made satin flowers. We named our baby Murari, and our other baby as "Murari enterprises", both God's gift. I never missed an opportunity to tell others about my business to others, and never felt ashamed that, being an engineer, i'm doing this small business. So many of my friends discouraged me saying, that i'm spoiling my bright future by entering this business, but this business gave me lots of satisfaction, and my team members gave me strength to handle to business with months baby. I could have never created employment opportunities to other women, had i continued in same job.

Thanks to Eenadu for showing me a path, and also encouraging young entrepreneurs. And again Eenadu gave a helping hand by promoting us in Women's Expo-2013, our poolajada was highlighted on hoardings.


Before i entered this business, i did not knew any one from Media. I did not pay a single rupee for promoting me to any of the media persons, and neither anyone demanded. It is my work and their intention to promote talent is helping out, young entrepreneurs .... So if you have an innovative idea, and ready to put hardwork and time, then i'm sure media would encourage you.





and highlight is, my maid servant saw my business for 2 years, and now she is proud owner of our "Kurnool branch".... 

The article which came in Eenadu sunday special has shown direct employment for more than 100 women. Finally i say

 " Thanks Eenadu"